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- Rajacenna draws adcampagne for Mosarte Brasil
created the new campaign image for the Brazilian interior brand Mosarte.
They asked her to make a photorealistic illustration of one of their
interior designs and to film the whole process of drawing it.
"Just as the designs of Mosarte, Rajacenna's creations are handmade and
created with passion, love and perfection," said Mosarte.
It is not surprising that Dutch prodigy Rajacenna was asked to design
for the famous Brazilian interior company Mosarte to illustrate.
Rajacenna's drawing skills global daily reach many people. Besides
America, Australia, China and Russia, Brazil is one of the countries
where she receives the most fan mail from.
Mosarte offers various interior formats to your home or business focus.
Think living room, bathroom or office. Mosarte has several showrooms and
250 resellers in Brazil. One of the unique selling points of Mosarte is
that all their designs are handmade and made with passion. Their new
slogan, which they advertise the next three years, therefore reads "My
Passion for Design".
In the Brazilian magazine Caras, and also in other magazines, you can
see a spread on one page with the hyper realistic illustration of
Rajacenna and one spread with the picture of the original interior.
The title of the ad is "This design was done by hand and with great
passion." In the ad is a QR code which directs you to the site of
Mosarte where you can see the video in which the whole illustration
process of Rajacenna's drawing is visible.
click here to see the video
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